Tampere University of Technology

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Effects of Extensive Brand Extensions On Attitudes Toward the Brand

Activity: Talk or presentationConference presentation


Toni Mikkola - Speaker


Event (Conference)

TitleAmerican Marketing Association 2014 Summer Marketing Educators Conference, 1st-3rd August 2014, San Francisco, CA, USA
Period1/01/14 → …

Country of activity

Publication forum classification

Nature of activity

ID: 12568511