Saari, U. & Mäkinen, S.:"Study on the capability to measure stakeholders’ brand experiences with a consumer-centric measurement framework" at the Global Marketing Conference 2016, Hong Kong, July 21 - 24: Track: Stakeholders-Brand Relationships
Activity: Talk or presentation › Conference presentation
Details
Ulla Saari - Speaker
23 Jul 2016
Event (Conference)
| Title | Global Marketing Conference |
|---|---|
| Abbrev. Title | GMC |
| Period | 21/07/16 → 24/07/16 |
| Web address (URL) | |
| Location | Hong Kong |
| City | Hong Kong |
| Country | Hong Kong |
| Degree of recognition | International event |
ID: 12557175