Tampere University of Technology

TUTCRIS Research Portal

Saari, U. & Mäkinen, S.:"Study on the capability to measure stakeholders’ brand experiences with a consumer-centric measurement framework" at the Global Marketing Conference 2016, Hong Kong, July 21 - 24: Track: Stakeholders-Brand Relationships

Activity: Talk or presentationConference presentation


Ulla Saari - Speaker

23 Jul 2016

Event (Conference)

TitleGlobal Marketing Conference
Abbrev. TitleGMC
Web address (URL)
LocationHong Kong
CityHong Kong
CountryHong Kong
Degree of recognitionInternational event

ID: 12557175