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Saari, U. A. & Mäkinen, S. J. "Exploring how brand experience measurement could be used for integrating marketing and R&D" at the XXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016.

Activity: Talk or presentationConference presentation

Details

Ulla Saari - Speaker

21 Jun 2016

Event (Conference)

TitleXXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016
Period19/06/1622/06/16
Web address (URL)
Location
CityPorto
CountryPortugal
Degree of recognitionInternational event

ID: 12557147