Saari, U. A. & Mäkinen, S. J. "Exploring how brand experience measurement could be used for integrating marketing and R&D" at the XXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016.
Activity: Talk or presentation › Conference presentation
Details
Ulla Saari - Speaker
21 Jun 2016
Event (Conference)
| Title | XXVII ISPIM Innovation Conference 2016: Porto, 19-22 June, 2016 |
|---|---|
| Period | 19/06/16 → 22/06/16 |
| Web address (URL) | |
| Location | |
| City | Porto |
| Country | Portugal |
| Degree of recognition | International event |
ID: 12557147