Advocator, jester, spokesperson, provocateur and boundary spanner? Exploring different communication styles at twitter
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
|Title of host publication||12th Conference proceedings of IFKAD2017|
|Subtitle of host publication||St.Petersburg, Russia, 7-9 June 2017|
|Publication status||Published - 6 Jun 2017|
|Publication type||A4 Article in a conference publication|
|Event||International Forum on Knowledge Asset Dynamics - |
Duration: 1 Jan 1900 → …
|Conference||International Forum on Knowledge Asset Dynamics|
|Period||1/01/00 → …|
Design/methodology/approach – Based on an extensive empirical data from Twitter discussions on climate change and energy industry, the analysis will follow the ideas and concepts of research on personalities and motivation in the context of social media.
Originality/value – By theorising the impacts of human personality traits to a person´s communication style in social media, in accordance with the person´s own choices of roles and motivations to communicate in social media, this study will provide companies new insight on how to approach their customers in online environments.
Practical implications – This study offers significant information for any company that wants to improve their customer service through social media. That is, by presenting the early phase taxonomy for different social media communication styles used in Twitter, this study will provide companies with both new insight and practical advice on how to better share information and manage discussions on their social media channels, considering the different communications styles of their customers.