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Antecedents of preferred customer status in manufacturing and service businesses

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationProceedings of NOFOMA 2020 conference, September 17 and 18, 2020.
Publication statusPublished - 2020
Publication typeA4 Article in a conference publication