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Avoiding wow-gaps through wow-canvas in business development

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationAdvances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society
PublisherSpringer Verlag
Number of pages10
ISBN (Print)9783319603711
Publication statusPublished - 2018
Publication typeA4 Article in a conference publication
EventInternational Conference on Applied Human Factors and Ergonomics -
Duration: 1 Jan 1900 → …

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357


ConferenceInternational Conference on Applied Human Factors and Ergonomics
Period1/01/00 → …


When talking about business development, it is important to keep in mind that the purpose of developing should drive towards differentiation of the company superiorly from rivals. The Wow-factor affects to all stakeholders of the company. Therefore, Wow-factor should be defined clearly and utilized better in all company processes. Wow approach is the approach through distinctive linkages between human, business and management aspects. Approach may emerge new, unique and motivating power to business development. This article introduces the model how to find the building blocks of Wow and how to track Wow through the company processes. The model is developed by combining the business model canvas, Wow-gap model and the theory of the Wow to a distinctive Wow-canvas. This article also deepens the knowledge of the use of the Wow-factor and the Wow-gap model in business development. Future research needs and actions are addressed in the end of the article.


  • Business development, Business model canvas, Business strategy, Human factor, Value creation, Wow experience, Wow-canvas, Wow-effect, Wow-factor, Wow-gap

Publication forum classification

Field of science, Statistics Finland