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Benefits of digitally guided buying in B2B markets

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Benefits of digitally guided buying in B2B markets. / Ojala, Mika ; Mahlamäki, Tommi .

25th annual IPSERA Conference: Dortmund, Sunday 20 March - Wednesday 23 March 2016. Dortmund, 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Harvard

Ojala, M & Mahlamäki, T 2016, Benefits of digitally guided buying in B2B markets. in 25th annual IPSERA Conference: Dortmund, Sunday 20 March - Wednesday 23 March 2016. Dortmund, Annual International Purchasing and Supply Education and Research Association Conference, 1/01/00.

APA

Ojala, M., & Mahlamäki, T. (2016). Benefits of digitally guided buying in B2B markets. In 25th annual IPSERA Conference: Dortmund, Sunday 20 March - Wednesday 23 March 2016 Dortmund.

Vancouver

Ojala M, Mahlamäki T. Benefits of digitally guided buying in B2B markets. In 25th annual IPSERA Conference: Dortmund, Sunday 20 March - Wednesday 23 March 2016. Dortmund. 2016

Author

Ojala, Mika ; Mahlamäki, Tommi . / Benefits of digitally guided buying in B2B markets. 25th annual IPSERA Conference: Dortmund, Sunday 20 March - Wednesday 23 March 2016. Dortmund, 2016.

Bibtex - Download

@inproceedings{86dacddeb445424d992d018e4fca04c6,
title = "Benefits of digitally guided buying in B2B markets",
author = "Mika Ojala and Tommi Mahlam{\"a}ki",
year = "2016",
language = "English",
booktitle = "25th annual IPSERA Conference",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Benefits of digitally guided buying in B2B markets

AU - Ojala, Mika

AU - Mahlamäki, Tommi

PY - 2016

Y1 - 2016

UR - http://www.ipsera.com/event-1902575

UR - http://www.ipsera2016.lfo.tu-dortmund.de/welcome-to-ipsera-2016/

M3 - Conference contribution

BT - 25th annual IPSERA Conference

CY - Dortmund

ER -