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Brand creation via design and modularization - SMEs in international B2B markets

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
Pages (from-to)354-379
Number of pages26
JournalJournal of Business Market Management
Issue number2
Publication statusPublished - 2014
Publication typeA1 Journal article-refereed

Publication forum classification

Field of science, Statistics Finland