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Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationProceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia
Place of PublicationAdelaide, Australia
PublisherUniversity of South Australia
Number of pages7
Publication statusPublished - 2013
Publication typeA4 Article in a conference publication

Publication series

NameAustralian and New Zealand Marketing Academy Conference
ISSN (Print)1447-3275

Publication forum classification

Field of science, Statistics Finland