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Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. / Uusitalo, Olavi.

Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia. Adelaide, Australia : University of South Australia, 2013. p. 1-7 (Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Uusitalo, O 2013, Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. in Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia. Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide, Australia, pp. 1-7.

APA

Uusitalo, O. (2013). Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. In Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia (pp. 1-7). (Australian and New Zealand Marketing Academy Conference). Adelaide, Australia: University of South Australia.

Vancouver

Uusitalo O. Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. In Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia. Adelaide, Australia: University of South Australia. 2013. p. 1-7. (Australian and New Zealand Marketing Academy Conference).

Author

Uusitalo, Olavi. / Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market. Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia. Adelaide, Australia : University of South Australia, 2013. pp. 1-7 (Australian and New Zealand Marketing Academy Conference).

Bibtex - Download

@inproceedings{277990cae4f340de96e3b48aae04155e,
title = "Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market",
author = "Olavi Uusitalo",
note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-12-29<br/>Publisher name: University of South Australia",
year = "2013",
language = "English",
series = "Australian and New Zealand Marketing Academy Conference",
publisher = "University of South Australia",
pages = "1--7",
booktitle = "Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Brand Creation via Industrial Design and Modularization - SME's in the International B2B Market

AU - Uusitalo, Olavi

N1 - Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-12-29<br/>Publisher name: University of South Australia

PY - 2013

Y1 - 2013

M3 - Conference contribution

T3 - Australian and New Zealand Marketing Academy Conference

SP - 1

EP - 7

BT - Proceedings of Anzmac 2013 - Australian and New Zealand Marketing Academy Conference, 2-4 December, 2013, Adelaide, Australia

PB - University of South Australia

CY - Adelaide, Australia

ER -