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Business Model Innovation of Startups Developing Multisided Digital Platforms

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Standard

Business Model Innovation of Startups Developing Multisided Digital Platforms. / Still, Kaisa; Seppänen, Marko; Korhonen, Heidi; Valkokari, Katri; Suominen, Arho; Kumpulainen, Miika.

Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017. IEEE, 2017. p. 70-75.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Still, K, Seppänen, M, Korhonen, H, Valkokari, K, Suominen, A & Kumpulainen, M 2017, Business Model Innovation of Startups Developing Multisided Digital Platforms. in Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017. IEEE, pp. 70-75, IEEE International Conference on Business Informatics, 1/01/00. https://doi.org/10.1109/CBI.2017.86

APA

Still, K., Seppänen, M., Korhonen, H., Valkokari, K., Suominen, A., & Kumpulainen, M. (2017). Business Model Innovation of Startups Developing Multisided Digital Platforms. In Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017 (pp. 70-75). IEEE. https://doi.org/10.1109/CBI.2017.86

Vancouver

Still K, Seppänen M, Korhonen H, Valkokari K, Suominen A, Kumpulainen M. Business Model Innovation of Startups Developing Multisided Digital Platforms. In Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017. IEEE. 2017. p. 70-75 https://doi.org/10.1109/CBI.2017.86

Author

Still, Kaisa ; Seppänen, Marko ; Korhonen, Heidi ; Valkokari, Katri ; Suominen, Arho ; Kumpulainen, Miika. / Business Model Innovation of Startups Developing Multisided Digital Platforms. Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017. IEEE, 2017. pp. 70-75

Bibtex - Download

@inproceedings{88f51dc6e8c240a593523be1c182b21c,
title = "Business Model Innovation of Startups Developing Multisided Digital Platforms",
abstract = "Platforms are defined as multisided marketplaces with business models that enable producers and users to create value together by interacting with each other. In recent years, platforms have benefited from the advances of digitalization. Hence, digital platforms continue to triumph, and continue to be attractive for companies, also for startups. In this paper, we first explore the research of platforms compared to digital platforms. We then proceed to analyze digital platforms as business models, in the context of startups looking for business model innovation. Based on interviews conducted at a technology startup event in Finland, we analyzed how 34 startups viewed their business model innovations. Using the 10 sub-constructs from the business model innovation scale by Clauss in 2016, we found out that the idea of business model innovation resonated with startups, as all of them were able to identify the source of their business model innovation. Furthermore, the results indicated the complexity of business model innovation as 79 percent of the respondents explained it with more than one sub-construct. New technology/equipment, new processes and new customers and markets got the most mentions as sources of business model innovation. Overall, the emphasis at startups is on the value creation innovation, with new proposition innovation getting less, and value capture innovation even less emphasis as the source of business model innovation.",
keywords = "Business model, Business model innovation, Digital platforms, Platform, Startups",
author = "Kaisa Still and Marko Sepp{\"a}nen and Heidi Korhonen and Katri Valkokari and Arho Suominen and Miika Kumpulainen",
year = "2017",
month = "8",
day = "17",
doi = "10.1109/CBI.2017.86",
language = "English",
publisher = "IEEE",
pages = "70--75",
booktitle = "Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Business Model Innovation of Startups Developing Multisided Digital Platforms

AU - Still, Kaisa

AU - Seppänen, Marko

AU - Korhonen, Heidi

AU - Valkokari, Katri

AU - Suominen, Arho

AU - Kumpulainen, Miika

PY - 2017/8/17

Y1 - 2017/8/17

N2 - Platforms are defined as multisided marketplaces with business models that enable producers and users to create value together by interacting with each other. In recent years, platforms have benefited from the advances of digitalization. Hence, digital platforms continue to triumph, and continue to be attractive for companies, also for startups. In this paper, we first explore the research of platforms compared to digital platforms. We then proceed to analyze digital platforms as business models, in the context of startups looking for business model innovation. Based on interviews conducted at a technology startup event in Finland, we analyzed how 34 startups viewed their business model innovations. Using the 10 sub-constructs from the business model innovation scale by Clauss in 2016, we found out that the idea of business model innovation resonated with startups, as all of them were able to identify the source of their business model innovation. Furthermore, the results indicated the complexity of business model innovation as 79 percent of the respondents explained it with more than one sub-construct. New technology/equipment, new processes and new customers and markets got the most mentions as sources of business model innovation. Overall, the emphasis at startups is on the value creation innovation, with new proposition innovation getting less, and value capture innovation even less emphasis as the source of business model innovation.

AB - Platforms are defined as multisided marketplaces with business models that enable producers and users to create value together by interacting with each other. In recent years, platforms have benefited from the advances of digitalization. Hence, digital platforms continue to triumph, and continue to be attractive for companies, also for startups. In this paper, we first explore the research of platforms compared to digital platforms. We then proceed to analyze digital platforms as business models, in the context of startups looking for business model innovation. Based on interviews conducted at a technology startup event in Finland, we analyzed how 34 startups viewed their business model innovations. Using the 10 sub-constructs from the business model innovation scale by Clauss in 2016, we found out that the idea of business model innovation resonated with startups, as all of them were able to identify the source of their business model innovation. Furthermore, the results indicated the complexity of business model innovation as 79 percent of the respondents explained it with more than one sub-construct. New technology/equipment, new processes and new customers and markets got the most mentions as sources of business model innovation. Overall, the emphasis at startups is on the value creation innovation, with new proposition innovation getting less, and value capture innovation even less emphasis as the source of business model innovation.

KW - Business model

KW - Business model innovation

KW - Digital platforms

KW - Platform

KW - Startups

U2 - 10.1109/CBI.2017.86

DO - 10.1109/CBI.2017.86

M3 - Conference contribution

SP - 70

EP - 75

BT - Proceedings - 2017 IEEE 19th Conference on Business Informatics, CBI 2017

PB - IEEE

ER -