Business model innovation with platform canvas
Research output: Contribution to journal › Review Article › Scientific › peer-review
|Journal||Journal of Business Models|
|Publication status||Published - 10 Sep 2019|
|Publication type||A2 Review article in a scientific journal|
Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.