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Challenges in the paradigm change from mobility as a self-service to mobility as a service

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional


Original languageEnglish
Title of host publicationConference Proceedings 1st International Conference of Mobility as a Service
Subtitle of host publicationICoMaaS, Tampere 28.-29.11.2017
PublisherTampere University of Technology
Number of pages20
Publication statusPublished - 2017
Publication typeD3 Professional conference proceedings
EventInternational conference on Mobility as a Service -
Duration: 15 Dec 2017 → …


ConferenceInternational conference on Mobility as a Service
Period15/12/17 → …


The predominant paradigm of everyday mobility in Finland is mobility as a self-service where most of the mobility needs are taken care with passenger cars. The ‘Mobility as a Service’ (MaaS) model is a new paradigm that challenges the current mobility practises. The purpose of this paper is to describe the current state of mobility and analyse the potential and challenges of MaaS against current situation in demographics, mobility and mobility related consumption in Finland. It would require a big shift in the current mobility practises for MaaS to become mainstream. In this paper, on one hand potential and one the other more challenging customer segments are recognised and the possibilities of MaaS to address these are discussed.


  • Mobility as a Service, MaaS, challenges, potential

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