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Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

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Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media. / Jussila, Jari; Nordlund, Hanna; Kärkkäinen, Hannu.

In: SeOppi, No. 3, 2012, p. 15-15.

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@article{d35268aa35cb41a5a1ac4344a47142ed,
title = "Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media",
author = "Jari Jussila and Hanna Nordlund and Hannu K{\"a}rkk{\"a}inen",
note = "Contribution: organisation=tlo,FACT1=1<br/>Publisher name: Suomen eOppimiskeskus; The Association of Finnish eLearning Centre",
year = "2012",
language = "Suomi",
pages = "15--15",
journal = "SeOppi",
issn = "1795-3251",
number = "3",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

AU - Jussila, Jari

AU - Nordlund, Hanna

AU - Kärkkäinen, Hannu

N1 - Contribution: organisation=tlo,FACT1=1<br/>Publisher name: Suomen eOppimiskeskus; The Association of Finnish eLearning Centre

PY - 2012

Y1 - 2012

M3 - Article

SP - 15

EP - 15

JO - SeOppi

JF - SeOppi

SN - 1795-3251

IS - 3

ER -