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Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context. / Hildén, Elina; Väänänen, Kaisa.

Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings. ed. / David Lamas; Fernando Loizides; Lennart Nacke; Helen Petrie; Marco Winckler; Panayiotis Zaphiris. Springer Verlag, 2019. p. 34-52 (Lecture Notes in Computer Science; Vol. 11749).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Hildén, E & Väänänen, K 2019, Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context. in D Lamas, F Loizides, L Nacke, H Petrie, M Winckler & P Zaphiris (eds), Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings. Lecture Notes in Computer Science, vol. 11749, Springer Verlag, pp. 34-52, IFIP TC13 International Conference on Human-Computer Interaction, Paphos, Cyprus, 2/09/19. https://doi.org/10.1007/978-3-030-29390-1_3

APA

Hildén, E., & Väänänen, K. (2019). Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context. In D. Lamas, F. Loizides, L. Nacke, H. Petrie, M. Winckler, & P. Zaphiris (Eds.), Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings (pp. 34-52). (Lecture Notes in Computer Science; Vol. 11749). Springer Verlag. https://doi.org/10.1007/978-3-030-29390-1_3

Vancouver

Hildén E, Väänänen K. Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context. In Lamas D, Loizides F, Nacke L, Petrie H, Winckler M, Zaphiris P, editors, Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings. Springer Verlag. 2019. p. 34-52. (Lecture Notes in Computer Science). https://doi.org/10.1007/978-3-030-29390-1_3

Author

Hildén, Elina ; Väänänen, Kaisa. / Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context. Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings. editor / David Lamas ; Fernando Loizides ; Lennart Nacke ; Helen Petrie ; Marco Winckler ; Panayiotis Zaphiris. Springer Verlag, 2019. pp. 34-52 (Lecture Notes in Computer Science).

Bibtex - Download

@inproceedings{3c4bd38ead504baebdefa1d1d6c63384,
title = "Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context",
abstract = "Design of attractive services for the bus travel context is important because of the aim to increase the usage of sustainable travel modes of public transportation. In bus travel, both user experience of the digital services and the broader service design context of the public transportation need to be addressed. Experience-Driven Design (EDD) can be used to take the passengers’ needs and experiences in the core of the design process. This paper presents a qualitative diary and interview study on bus travel experience with 20 passengers in two major cities in Finland. The aim of this study was to identify and communicate frequent bus passengers’ needs, experiences, values and activities as user insights to support experience-driven service design in the public transportation context. Based on the data analysis, we derived ten Travel Mindsets: Abstracted, Efficient, Enjoyer, In-control, Isolation, Observer, Off-line, Relaxed, Sensitive, and Social. To communicate the study findings on bus passengers’ travel experience, Travel Experience Personas were created. The personas include primary and secondary travel mindsets, specific needs related to bus travel, insights on mobile device usage, and target user experience (UX) goals that could enhance the personas’ travel experience. We also discuss how the personas can be used as a communicative design tool that supports EDD of novel services in the bus context.",
keywords = "Bus, Design tool, Experience-Driven Design, Mindset, Persona, Travel experience, User experience (UX), UX goal",
author = "Elina Hild{\'e}n and Kaisa V{\"a}{\"a}n{\"a}nen",
year = "2019",
doi = "10.1007/978-3-030-29390-1_3",
language = "English",
isbn = "9783030293895",
series = "Lecture Notes in Computer Science",
publisher = "Springer Verlag",
pages = "34--52",
editor = "David Lamas and Fernando Loizides and Lennart Nacke and Helen Petrie and Marco Winckler and Panayiotis Zaphiris",
booktitle = "Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings",
address = "Germany",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Communicating User Insights with Travel Mindsets and Experience Personas in Intra-city Bus Context

AU - Hildén, Elina

AU - Väänänen, Kaisa

PY - 2019

Y1 - 2019

N2 - Design of attractive services for the bus travel context is important because of the aim to increase the usage of sustainable travel modes of public transportation. In bus travel, both user experience of the digital services and the broader service design context of the public transportation need to be addressed. Experience-Driven Design (EDD) can be used to take the passengers’ needs and experiences in the core of the design process. This paper presents a qualitative diary and interview study on bus travel experience with 20 passengers in two major cities in Finland. The aim of this study was to identify and communicate frequent bus passengers’ needs, experiences, values and activities as user insights to support experience-driven service design in the public transportation context. Based on the data analysis, we derived ten Travel Mindsets: Abstracted, Efficient, Enjoyer, In-control, Isolation, Observer, Off-line, Relaxed, Sensitive, and Social. To communicate the study findings on bus passengers’ travel experience, Travel Experience Personas were created. The personas include primary and secondary travel mindsets, specific needs related to bus travel, insights on mobile device usage, and target user experience (UX) goals that could enhance the personas’ travel experience. We also discuss how the personas can be used as a communicative design tool that supports EDD of novel services in the bus context.

AB - Design of attractive services for the bus travel context is important because of the aim to increase the usage of sustainable travel modes of public transportation. In bus travel, both user experience of the digital services and the broader service design context of the public transportation need to be addressed. Experience-Driven Design (EDD) can be used to take the passengers’ needs and experiences in the core of the design process. This paper presents a qualitative diary and interview study on bus travel experience with 20 passengers in two major cities in Finland. The aim of this study was to identify and communicate frequent bus passengers’ needs, experiences, values and activities as user insights to support experience-driven service design in the public transportation context. Based on the data analysis, we derived ten Travel Mindsets: Abstracted, Efficient, Enjoyer, In-control, Isolation, Observer, Off-line, Relaxed, Sensitive, and Social. To communicate the study findings on bus passengers’ travel experience, Travel Experience Personas were created. The personas include primary and secondary travel mindsets, specific needs related to bus travel, insights on mobile device usage, and target user experience (UX) goals that could enhance the personas’ travel experience. We also discuss how the personas can be used as a communicative design tool that supports EDD of novel services in the bus context.

KW - Bus

KW - Design tool

KW - Experience-Driven Design

KW - Mindset

KW - Persona

KW - Travel experience

KW - User experience (UX)

KW - UX goal

U2 - 10.1007/978-3-030-29390-1_3

DO - 10.1007/978-3-030-29390-1_3

M3 - Conference contribution

SN - 9783030293895

T3 - Lecture Notes in Computer Science

SP - 34

EP - 52

BT - Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings

A2 - Lamas, David

A2 - Loizides, Fernando

A2 - Nacke, Lennart

A2 - Petrie, Helen

A2 - Winckler, Marco

A2 - Zaphiris, Panayiotis

PB - Springer Verlag

ER -