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Comparison of Finnish and United States online shopping behavior among university students: the risk and trust factors associated with the consumer buying decision process

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationAdvances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances, Nashville, Tennessee, November 1 to 4, 2006
EditorsW.J. Kehoe, L.K. Whitten
Publication statusPublished - 2006
Publication typeA4 Article in a conference publication

Publication forum classification