Comparison of Finnish and United States online shopping behavior among university students: the risk and trust factors associated with the consumer buying decision process
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Details
| Original language | English |
|---|---|
| Title of host publication | Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances, Nashville, Tennessee, November 1 to 4, 2006 |
| Editors | W.J. Kehoe, L.K. Whitten |
| Pages | 177-178 |
| Publication status | Published - 2006 |
| Publication type | A4 Article in a conference publication |