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Content structure is king: An empirical study on gratifications, game genres and content type on Twitch

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
Pages (from-to)161-171
Number of pages11
JournalComputers in Human Behavior
Publication statusPublished - 1 Aug 2017
Publication typeA1 Journal article-refereed


While video games have been widely investigated from the perspective of play, an emerging online media phenomenon is the spectating of video game play, captivating millions of users daily. This study investigates the relationship of video game genres, content type and viewer gratification in the context of live gaming. To study this phenomenon, we employ an online questionnaire study (N = 1097) to investigate six categories of gratifications: affective, information seeking, learning to play, personal integrative, social integrative & tension release motivations and their relationship with game genres and stream types. The results of this study demonstrate that “the medium is the message”, highlight the importance of archetypal structure (i.e. the type of streamed content) over content topic (i.e. the genre of games being streamed), and help to build a better understanding of user generated content and the democratization of media.


  • Genres, New media, Social media, Streaming, User-generated content, Uses and gratifications, Video games

Publication forum classification

Field of science, Statistics Finland