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Crowdfunding in the development of social media fanbase – case study of two competing ecosystems

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Crowdfunding in the development of social media fanbase – case study of two competing ecosystems. / Jussila, Jari; Menon, Karan ; Mukkamala, Raghava Rao; Lasrado, Lester Allan; Hussain, Abid; Vatrapu, Ravi ; Kärkkäinen, Hannu; Huhtamäki, Jukka .

2016 49th Hawaii International Conference on System Sciences (HICSS) . Hawaii, USA : IEEE Computer Society, 2016. p. 4495-4504 495 (HICSS 2016; Vol. 16).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Jussila, J, Menon, K, Mukkamala, RR, Lasrado, LA, Hussain, A, Vatrapu, R, Kärkkäinen, H & Huhtamäki, J 2016, Crowdfunding in the development of social media fanbase – case study of two competing ecosystems. in 2016 49th Hawaii International Conference on System Sciences (HICSS) ., 495, HICSS 2016, vol. 16, IEEE Computer Society, Hawaii, USA, pp. 4495-4504, Annual Hawaii International Conference on System Sciences, 21/04/16. https://doi.org/10.1109/HICSS.2016.559

APA

Jussila, J., Menon, K., Mukkamala, R. R., Lasrado, L. A., Hussain, A., Vatrapu, R., ... Huhtamäki, J. (2016). Crowdfunding in the development of social media fanbase – case study of two competing ecosystems. In 2016 49th Hawaii International Conference on System Sciences (HICSS) (pp. 4495-4504). [495] (HICSS 2016; Vol. 16). Hawaii, USA: IEEE Computer Society. https://doi.org/10.1109/HICSS.2016.559

Vancouver

Jussila J, Menon K, Mukkamala RR, Lasrado LA, Hussain A, Vatrapu R et al. Crowdfunding in the development of social media fanbase – case study of two competing ecosystems. In 2016 49th Hawaii International Conference on System Sciences (HICSS) . Hawaii, USA: IEEE Computer Society. 2016. p. 4495-4504. 495. (HICSS 2016). https://doi.org/10.1109/HICSS.2016.559

Author

Jussila, Jari ; Menon, Karan ; Mukkamala, Raghava Rao ; Lasrado, Lester Allan ; Hussain, Abid ; Vatrapu, Ravi ; Kärkkäinen, Hannu ; Huhtamäki, Jukka . / Crowdfunding in the development of social media fanbase – case study of two competing ecosystems. 2016 49th Hawaii International Conference on System Sciences (HICSS) . Hawaii, USA : IEEE Computer Society, 2016. pp. 4495-4504 (HICSS 2016).

Bibtex - Download

@inproceedings{39a7d6a8902e449f9c227ec1e9e6aaf4,
title = "Crowdfunding in the development of social media fanbase – case study of two competing ecosystems",
abstract = "The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.",
keywords = "Crowdfunding, Social Set Analysis, Social network analysis",
author = "Jari Jussila and Karan Menon and Mukkamala, {Raghava Rao} and Lasrado, {Lester Allan} and Abid Hussain and Ravi Vatrapu and Hannu K{\"a}rkk{\"a}inen and Jukka Huhtam{\"a}ki",
year = "2016",
month = "1",
day = "5",
doi = "10.1109/HICSS.2016.559",
language = "English",
series = "HICSS 2016",
publisher = "IEEE Computer Society",
pages = "4495--4504",
booktitle = "2016 49th Hawaii International Conference on System Sciences (HICSS)",
address = "United States",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Crowdfunding in the development of social media fanbase – case study of two competing ecosystems

AU - Jussila, Jari

AU - Menon, Karan

AU - Mukkamala, Raghava Rao

AU - Lasrado, Lester Allan

AU - Hussain, Abid

AU - Vatrapu, Ravi

AU - Kärkkäinen, Hannu

AU - Huhtamäki, Jukka

PY - 2016/1/5

Y1 - 2016/1/5

N2 - The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.

AB - The aim of the explorative study is to understand the role of crowdfunding in the development of the fanbase using data from two recent cases of competing business ecosystems. We conducted an event study that employed social set analysis (SSA) of Facebook data to uncover and better understand the users' interactions and brand associations before, during and after a crowdfunding campaign event. Key contribution of the study is the introduction of a new data source on co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspective. Our paper focuses especially on the role of Jolla's tablet crowdfunding campaign in the development of its fanbase in relation with Nokia's tablet launch during Slush 2014 event. We discuss the results, present substantive interpretations of the findings, implications of crowdfunding on fanbase development and conclude with directions for future work.

KW - Crowdfunding

KW - Social Set Analysis

KW - Social network analysis

U2 - 10.1109/HICSS.2016.559

DO - 10.1109/HICSS.2016.559

M3 - Conference contribution

T3 - HICSS 2016

SP - 4495

EP - 4504

BT - 2016 49th Hawaii International Conference on System Sciences (HICSS)

PB - IEEE Computer Society

CY - Hawaii, USA

ER -