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Cultural influence on online community use: A cross-cultural study on online exercise diary users of three nationalities

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
Pages (from-to)153-169
Number of pages17
JournalInternational Journal of Web Based Communities
Issue number2
Publication statusPublished - 2015
Publication typeA1 Journal article-refereed


This study investigates the influence of culture on the use of a website intended for tracking exercise activities. The data was collected using an online survey with 258 respondents from three national backgrounds: Germany, the USA and Spain. In the analysis, the focus was on determining whether users' cultural background impacts their use and perception of the site, especially as concerns social networking and the sharing of content. The Spanish were most interested in social networking, collaboration and sharing content with others, whereas the German participants were the least interested in these activities. The applicability of Hofstede's cultural theory in the explanation of differences between national cultures in online community use is discussed.


  • Cross-cultural research, Health and wellness applications, Online communities, SNSs, Social network sites

Publication forum classification

Field of science, Statistics Finland