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Customer Perceived Value - A Key in Marketing of Integrated Solutions

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationThe 5th International Conference on Strategic Innovative Marketing., At Athens, Greece, Volume: 5
Subtitle of host publicationSeptember 23-26, 2016
EditorsA. Kavoura, D. Sakas, P. Tomaras
ISBN (Electronic)978-3-319-56288-9
Publication statusPublished - 3 Jun 2017
Publication typeA4 Article in a conference publication
EventInternational conference on strategic innovative marketing -
Duration: 8 Dec 2016 → …

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246


ConferenceInternational conference on strategic innovative marketing
Period8/12/16 → …

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