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Drivers of cross-sectoral cross-buying behaviour among business customers

Research output: Contribution to journalArticleScientificpeer-review

Details

Original languageEnglish
Pages (from-to)193-217
JournalInternational Journal of Bank Marketing
Volume30
Issue number3
DOIs
Publication statusPublished - 2012
Publication typeA1 Journal article-refereed

Publication forum classification

Field of science, Statistics Finland