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Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationThe 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom
Place of PublicationGlasgow
PublisherIMP Group
Number of pages14
Publication statusPublished - 2011
Publication typeA4 Article in a conference publication

Publication series

NameIndustrial Marketing and Purchasing Conference
PublisherIMP Group

Publication forum classification

Field of science, Statistics Finland