Tampere University of Technology

TUTCRIS Research Portal

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationStrategic Innovative Marketing
Subtitle of host publication5th IC-SIM, Athens, Greece, September 23-26, 2016
EditorsAndroniki Kavoura, Damianos Sakas, Petros Tomaras
PublisherSpringer
Pages31-36
Number of pages6
ISBN (Electronic)978-3-319-56288-9
ISBN (Print)978-3-319-56287-2
Publication statusPublished - 2017
Publication typeA4 Article in a conference publication
EventInternational conference on strategic innovative marketing -
Duration: 8 Dec 2016 → …

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246

Conference

ConferenceInternational conference on strategic innovative marketing
Period8/12/16 → …

Publication forum classification

Field of science, Statistics Finland