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Expectations and benefits of utilizing social media tools in new product development

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Expectations and benefits of utilizing social media tools in new product development. / Peltola, Tero; Mäkinen, Saku J.

Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan. ed. / Dundar Kocaoglu. The Institute of Electrical and Electronics Engineers, Inc., 2014. p. 2280-2287 6921100 (Portland international conference on management of engineering and technology).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Peltola, T & Mäkinen, SJ 2014, Expectations and benefits of utilizing social media tools in new product development. in D Kocaoglu (ed.), Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan., 6921100, Portland international conference on management of engineering and technology, The Institute of Electrical and Electronics Engineers, Inc., pp. 2280-2287, Portland International Conference on Management of Engineering and Technology, 1/01/00.

APA

Peltola, T., & Mäkinen, S. J. (2014). Expectations and benefits of utilizing social media tools in new product development. In D. Kocaoglu (Ed.), Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan (pp. 2280-2287). [6921100] (Portland international conference on management of engineering and technology). The Institute of Electrical and Electronics Engineers, Inc..

Vancouver

Peltola T, Mäkinen SJ. Expectations and benefits of utilizing social media tools in new product development. In Kocaoglu D, editor, Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan. The Institute of Electrical and Electronics Engineers, Inc. 2014. p. 2280-2287. 6921100. (Portland international conference on management of engineering and technology).

Author

Peltola, Tero ; Mäkinen, Saku J. / Expectations and benefits of utilizing social media tools in new product development. Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan. editor / Dundar Kocaoglu. The Institute of Electrical and Electronics Engineers, Inc., 2014. pp. 2280-2287 (Portland international conference on management of engineering and technology).

Bibtex - Download

@inproceedings{ad085f88636c40cbb4366f87a86fadec,
title = "Expectations and benefits of utilizing social media tools in new product development",
abstract = "This paper discusses drivers of the use of social media tools by organizational members. Specifically, we contrast the expectations of senior managers of social media tool adoption with the benefits perceived by organizational members after the implementation of these tools. We analyzed empirical findings from 252 respondents to a survey of three global companies before and after social media tool adoption. The respondents to the survey held various internal functions and were from several organizational layers. According to our results, the working practices, notably in terms of information sharing, among organizations become more similar due to the social media tool adoption. We present individual-level drivers of the use of social media tools based on expectations and perceived benefits, such as increased transparency inside the organization. Additionally, based on the empirical evidence, we present both managerial and theoretical implications. The identified drivers can be used by practitioners as guidance in social media tool implementation. From a theoretical perspective, the study contributes to discussions on absorptive capacity, new product development (NPD) performance, and company-level social media tool adoption.",
author = "Tero Peltola and M{\"a}kinen, {Saku J.}",
note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2014-09-30<br/>Publisher name: Portland International Center on Management of Engineering and Technology",
year = "2014",
month = "10",
day = "10",
language = "English",
isbn = "9781890843304",
series = "Portland international conference on management of engineering and technology",
publisher = "The Institute of Electrical and Electronics Engineers, Inc.",
pages = "2280--2287",
editor = "Dundar Kocaoglu",
booktitle = "Proceedings of the PICMET '14 Conference, {"}Infrastructure and Service Integration{"}, July 27-31, 2014, Kanazawa, Japan",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Expectations and benefits of utilizing social media tools in new product development

AU - Peltola, Tero

AU - Mäkinen, Saku J.

N1 - Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2014-09-30<br/>Publisher name: Portland International Center on Management of Engineering and Technology

PY - 2014/10/10

Y1 - 2014/10/10

N2 - This paper discusses drivers of the use of social media tools by organizational members. Specifically, we contrast the expectations of senior managers of social media tool adoption with the benefits perceived by organizational members after the implementation of these tools. We analyzed empirical findings from 252 respondents to a survey of three global companies before and after social media tool adoption. The respondents to the survey held various internal functions and were from several organizational layers. According to our results, the working practices, notably in terms of information sharing, among organizations become more similar due to the social media tool adoption. We present individual-level drivers of the use of social media tools based on expectations and perceived benefits, such as increased transparency inside the organization. Additionally, based on the empirical evidence, we present both managerial and theoretical implications. The identified drivers can be used by practitioners as guidance in social media tool implementation. From a theoretical perspective, the study contributes to discussions on absorptive capacity, new product development (NPD) performance, and company-level social media tool adoption.

AB - This paper discusses drivers of the use of social media tools by organizational members. Specifically, we contrast the expectations of senior managers of social media tool adoption with the benefits perceived by organizational members after the implementation of these tools. We analyzed empirical findings from 252 respondents to a survey of three global companies before and after social media tool adoption. The respondents to the survey held various internal functions and were from several organizational layers. According to our results, the working practices, notably in terms of information sharing, among organizations become more similar due to the social media tool adoption. We present individual-level drivers of the use of social media tools based on expectations and perceived benefits, such as increased transparency inside the organization. Additionally, based on the empirical evidence, we present both managerial and theoretical implications. The identified drivers can be used by practitioners as guidance in social media tool implementation. From a theoretical perspective, the study contributes to discussions on absorptive capacity, new product development (NPD) performance, and company-level social media tool adoption.

UR - http://www.scopus.com/inward/record.url?scp=84910150087&partnerID=8YFLogxK

M3 - Conference contribution

SN - 9781890843304

T3 - Portland international conference on management of engineering and technology

SP - 2280

EP - 2287

BT - Proceedings of the PICMET '14 Conference, "Infrastructure and Service Integration", July 27-31, 2014, Kanazawa, Japan

A2 - Kocaoglu, Dundar

PB - The Institute of Electrical and Electronics Engineers, Inc.

ER -