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Exploring customer value of Circular Economy innovations and solutions

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationThe 31st ISPIM Conference: Innovating in Times of Crisis.
Subtitle of host publication7-10 June 2020 - Virtual Event
EditorsLUT Scientific and Expertise Publications
PublisherInternational Society for Professional Innovation Management ISPIM
ISBN (Print)978-952-335-466-1
Publication statusPublished - 9 Jun 2020
Publication typeA4 Article in a conference publication
EventXXXI ISPIM Innovation Conference: Innovating in Times of Crisis - Virtual
Duration: 7 Jun 202010 Jun 2020


ConferenceXXXI ISPIM Innovation Conference
Abbreviated titleISPIM conference
Internet address


To enhance the environmental responsibility of technology business, much innovation is taking place around sustainability, resource efficiency, and the Circular Economy (CE). A growing amount of companies provide CE products, technologies, services and solutions, where sustainability is a relevant part of the value proposition. Similarly, a growing amount of research has analysed sustainable and CE business models providing knowledge on CE technology business. However, this research has focused almost solely on the providers’ perspective, remaining silent on the customer perspective. Therefore, this study contributes by focusing on the customer value of CE innovations and solutions, conducting a qualitative multiple case study among customers of diverse CE businesses, and exploratively mapping economic, functional, emotional and symbolic value dimensions. Our conceptual maps for customer value of CE develop theoretical understanding of the CE from customer perspective and provide insights for managers on how to argue the value of their CE solutions.

Publication forum classification

Field of science, Statistics Finland