Exploring value co-creation as a mindset and a tool for enhancing creativity and innovation
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
|Title of host publication||Workshop on value co-creation in the digital era|
|Publication status||Unpublished - 23 Aug 2017|
|Publication type||B3 Non-refereed article in conference proceedings|
With value cocreation as one the fastest growing innovation phenomenon of our time, more in-depth knowledge and understanding is needed about the value cocreation practices in the emerging, highly self-adjusting and interconnected service ecosystems. Based on the recent theoretical development of S-D Logic, an updated view on how the current socio-technological changes will transform value cocreation in the emerging service ecosystems will be provided.
The abstract and presentation were based on a forthcoming doctoral dissertation.