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Feasibility of B2C Customer Relationship Analytics in the B2B Industrial Context

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationEuropean conference of information systems (ECIS)
Subtitle of host publicationEuropean Conference on Information Systems 2018, June 23rd – 28th 2018 / Portsmouth, UK
Number of pages16
ISBN (Electronic)978-1-86137-667-1
Publication statusPublished - 2018
Publication typeA4 Article in a conference publication
EventEuropean Conference on Information Systems -
Duration: 23 Jun 201828 Jun 2018


ConferenceEuropean Conference on Information Systems

Publication forum classification

Field of science, Statistics Finland