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Focusing on user experience and business models in startups: Investigation of two-dimensional value creation

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationAcademicMindtrek 2016 - Proceedings of the 20th International Academic Mindtrek Conference
Number of pages9
ISBN (Electronic)9781450343671
Publication statusPublished - 17 Oct 2016
Publication typeA4 Article in a conference publication
EventMindtrek Conference -
Duration: 1 Jan 1900 → …


ConferenceMindtrek Conference
Period1/01/00 → …


While good user experience (UX) can be seen to provide competitive advantage for the company and added value to users, resources for achieving UX may often be lacking in software startups. Furthermore, in different phases of business and product development process, concentrating on the focal things can be challenging. In this study, we investigated the factors affecting UX work in startups as well as UX goals startups set for their products. Furthermore, we reviewed the goals in terms of the Minimum Viable UX framework as well as value creation aspects. We present qualitative results of a survey study with 20 software startups as well as findings of a literature review. Our study suggests that while startups aim to provide products with good usability, the lack of a more comprehensive approach to UX can hinder their value creation; affecting both user satisfaction and business success. As a result, this may affect the successful implementation of startup's business model.


  • Business model, Software, Startup, User experience, Value

Publication forum classification

Field of science, Statistics Finland