From interactions to cocreation. A systems view on on digitalisation and the thereby changing management practices
Research output: Other conference contribution › Paper, poster or abstract › Scientific
|Number of pages||2|
|Publication status||Published - 12 Jun 2017|
Design/methodology/approach: Empirically, this study builds on (a) thematic interviews conducted with a number of actors working in or collaborating with novel service ecosystems, and on (b) a set of social media data associated within them. Theoretically, this study builds on the foundations of Systems Thinking and of Service-Dominant logic. The focus will be in creating a better understanding of the ways to manage in the increasingly complex and dynamic service ecosystems.
Originality/value: Succeeding in the increasingly digital business environments will not take place unless mature and specific understanding of the motivational aspects (e.g. clear purpose, effective communication, management by example, boundaryless working settings) are being offered to and adapted by the companies.
Practical implications: New insight and practical advice will be provided for managers interested in leading their organisations towards more creative and innovative customer solutions, that is, the more systemic development of their customer and stakeholder relationships. Hence, this study encourages managers to become active in transforming existent organisational culture(s) and different practices fostering creativity and innovation.
- Systems Thinking, Value Cocreation, Service-Dominant Logic, Service Ecosystems