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From new-product development to commercialization through networks

Research output: Contribution to journalArticleScientificpeer-review

Details

Original languageEnglish
Pages (from-to)198-206
Number of pages9
JournalJournal of Business Research
Volume65
Issue number2
DOIs
Publication statusPublished - Feb 2012
Publication typeA1 Journal article-refereed

Abstract

The research on research and development (R&D) networks is plentiful but network relations in commercialization of innovations attract surprisingly little attention. This study analyzes how firms combine resources and utilize their relations in order to ensure the success of their innovations. The theoretical basis combines literature on innovation, industrial networks, and innovation networks. The study includes two cases on commercialization networks. The results indicate that an innovating firm needs resources to engage in customer education, distribution, marketing communication, relationship mediation, and credibility building when moving from R&D tasks to commercialization tasks. To acquire these resources, the firm needs to experience changes in network relations. Accordingly, the innovating firm needs particular commercialization competence in terms of accessing, mobilizing, and organizing relational resources.

ASJC Scopus subject areas

Keywords

  • Case study, Commercialization, Innovation networks, Launch, Network change, Network competence