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From new-product development to commercialization through networks

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From new-product development to commercialization through networks. / Aarikka-Stenroos, Leena; Sandberg, Birgitta.

In: Journal of Business Research, Vol. 65, No. 2, 02.2012, p. 198-206.

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Aarikka-Stenroos, Leena ; Sandberg, Birgitta. / From new-product development to commercialization through networks. In: Journal of Business Research. 2012 ; Vol. 65, No. 2. pp. 198-206.

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@article{3983e7b6c2aa4f2684dd5878334d149e,
title = "From new-product development to commercialization through networks",
abstract = "The research on research and development (R&D) networks is plentiful but network relations in commercialization of innovations attract surprisingly little attention. This study analyzes how firms combine resources and utilize their relations in order to ensure the success of their innovations. The theoretical basis combines literature on innovation, industrial networks, and innovation networks. The study includes two cases on commercialization networks. The results indicate that an innovating firm needs resources to engage in customer education, distribution, marketing communication, relationship mediation, and credibility building when moving from R&D tasks to commercialization tasks. To acquire these resources, the firm needs to experience changes in network relations. Accordingly, the innovating firm needs particular commercialization competence in terms of accessing, mobilizing, and organizing relational resources.",
keywords = "Case study, Commercialization, Innovation networks, Launch, Network change, Network competence",
author = "Leena Aarikka-Stenroos and Birgitta Sandberg",
year = "2012",
month = "2",
doi = "10.1016/j.jbusres.2011.05.023",
language = "English",
volume = "65",
pages = "198--206",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "2",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - From new-product development to commercialization through networks

AU - Aarikka-Stenroos, Leena

AU - Sandberg, Birgitta

PY - 2012/2

Y1 - 2012/2

N2 - The research on research and development (R&D) networks is plentiful but network relations in commercialization of innovations attract surprisingly little attention. This study analyzes how firms combine resources and utilize their relations in order to ensure the success of their innovations. The theoretical basis combines literature on innovation, industrial networks, and innovation networks. The study includes two cases on commercialization networks. The results indicate that an innovating firm needs resources to engage in customer education, distribution, marketing communication, relationship mediation, and credibility building when moving from R&D tasks to commercialization tasks. To acquire these resources, the firm needs to experience changes in network relations. Accordingly, the innovating firm needs particular commercialization competence in terms of accessing, mobilizing, and organizing relational resources.

AB - The research on research and development (R&D) networks is plentiful but network relations in commercialization of innovations attract surprisingly little attention. This study analyzes how firms combine resources and utilize their relations in order to ensure the success of their innovations. The theoretical basis combines literature on innovation, industrial networks, and innovation networks. The study includes two cases on commercialization networks. The results indicate that an innovating firm needs resources to engage in customer education, distribution, marketing communication, relationship mediation, and credibility building when moving from R&D tasks to commercialization tasks. To acquire these resources, the firm needs to experience changes in network relations. Accordingly, the innovating firm needs particular commercialization competence in terms of accessing, mobilizing, and organizing relational resources.

KW - Case study

KW - Commercialization

KW - Innovation networks

KW - Launch

KW - Network change

KW - Network competence

UR - http://www.scopus.com/inward/record.url?scp=84855483354&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2011.05.023

DO - 10.1016/j.jbusres.2011.05.023

M3 - Article

VL - 65

SP - 198

EP - 206

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 2

ER -