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Global brand strategies and local meaning making: contesting ideals of beauty

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Original languageEnglish
Title of host publicationConsumer Behaviour - A European Perspective
EditorsR. Solomon Michael, Gary Bamossy, Soren Askegaard, K. Hogg Margaret
PublisherPrentice Hall, Pearson Education
ISBN (Print)978-0-273-71726-3
Publication statusPublished - 2010
Publication typeA3 Part of a book or another research book

Publication forum classification

Field of science, Statistics Finland