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How consumers’ respect for nature and environmental self-assets influence their car brand experiences

Research output: Contribution to journalArticleScientificpeer-review

Details

Original languageEnglish
Article number121023
JournalJournal of Cleaner Production
Volume261
DOIs
Publication statusPublished - 10 Jul 2020
Publication typeA1 Journal article-refereed

Abstract

This paper provides a novel perspective on sustainability research by exploring how two pro-environmental characteristics of consumers – respect for nature and environmental self-assets – influence their brand experiences. The study uses survey data collected on a car brand that incorporated eco-friendly advances. The results show that respect for nature has an impact on how respondents experience the eco-friendliness of brands and that eco-friendly brand experiences in turn influence general brand experiences. The findings also suggest that the effects of the two pro-environmental characteristics depend on the education level of the consumer: eco-friendly brand experiences of highly educated consumers are affected by their respect for nature, whereas those of consumers with lower education levels are affected by environmental self-assets.

Keywords

  • Automotive industry, Brand experience, Car brand, Eco-friendliness, Partial least squares structural equation modeling, Pro-environmental characteristics

Publication forum classification

Field of science, Statistics Finland