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Idea and concept evaluation and products attractiveness in selecting product development projects

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationEURAM 2010, European Academy of Management Conference, 19-22 May, 2010, Rome, Italy
Number of pages30
Publication statusPublished - 2010
Publication typeA4 Article in a conference publication

Publication forum classification

Field of science, Statistics Finland