Image risks of servitization for a product manufacturer
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
| Original language | English |
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| Title of host publication | 20th European Operations Management Association, EurOMA Conference, Operations Management at the Heart of the Recovery, 7-12 June 2013, Dublin, Ireland |
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| Editors | Brian Fynes, Paul Coughlan |
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| Place of Publication | Brussels, Belgium |
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| Publisher | European Institute for Advanced Studies in Management EIASM |
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| Pages | 1-10 |
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| Number of pages | 10 |
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| ISBN (Print) | 978-1-905254-74-3 |
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| Publication status | Published - 2013 |
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| Publication type | A4 Article in a conference publication |
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| Name | International Annual European Operations Management Association Conference |
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