Tampere University of Technology

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Increasing user and customer understanding through rapid ethnography in emerging markets

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional


Original languageEnglish
Title of host publicationUser Experience and Usability in Complex Systems - UXUS
Subtitle of host publicationFIMECC Publications Series No. 8, 2010-2015
ISBN (Electronic)978-952-238-147-7
Publication statusPublished - 2015
Publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

NameFIMECC Publication series
PublisherFIMECC Oy
ISSN (Print)2342-2688
ISSN (Electronic)2342-2696


Rapid ethnography enables us to gain an in-depth understanding of customers and end-users as well as the buisness of the customers and the local market. A new approach was developed and trialled for company R&D purposes at Konecranes during the FIMECC UXUS programme.


  • user experience, Usability, complex systems, human-computer interaction, human-centered design, rapid ethnography

Publication forum classification

Field of science, Statistics Finland