Is eco-friendliness driving customer product choice in technology markets?
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
|Title of host publication||22nd ICE/IEEE ITMC 2016 - IEEE International Technology Management Conference|
|Subtitle of host publication||June 13 – 15, 2016, Trondheim, Norway|
|Number of pages||8|
|Publication status||Published - 2017|
|Publication type||A4 Article in a conference publication|
|Event||INTERNATIONAL TECHNOLOGY MANAGEMENT CONFERENCE - |
Duration: 25 Jul 2016 → …
|Conference||INTERNATIONAL TECHNOLOGY MANAGEMENT CONFERENCE|
|Period||25/07/16 → …|
findings also point out that technology firms should seriously consider their sustainability and eco-friendliness strategies in their technology commercialization activities.