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IT capability and firm performance: The mediating roles of interaction praxis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationAMCIS 2019 Proceedings
PublisherAIS
ISBN (Electronic)978-0-9966831-8-0
Publication statusPublished - 2019
Publication typeA4 Article in a conference publication
EventAmericas Conference on Information Systems - Cancun, Mexico
Duration: 15 Aug 201917 Aug 2019

Conference

ConferenceAmericas Conference on Information Systems
CountryMexico
CityCancun
Period15/08/1917/08/19

Abstract

We investigate how IT-capability leads to more interaction business practices, both through inter-organizational systems (IOS) and social media (SM), and how they further lead to marketing effectiveness and firm success. After analyzing the data collected from manufacturers (N=504), we find that (1) IT capability has a significant positive effect on both IOS-enabled and SM-enabled interaction practices; (2) IOS-enabled interaction practice has significant positive effects on both marketing performance and financial performance, while SM-enabled interaction practice only has a significant positive effect on the market performance; (3) both IOS-enabled interaction practice and SM-enabled interaction practice partly mediate the positive influence of IT capability on marketing performance and financial performance; (4) marketing performance partly mediates the positive impact of IOS-enabled interaction practice and fully mediates the positive impact of SM-enabled interaction practice on financial performance.

ASJC Scopus subject areas

Keywords

  • B2B, Firm performance, Inter-organizational, IT capability, Social media

Publication forum classification

Field of science, Statistics Finland