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Licensing in International Business-to-Business Markets: The Role of Service-Dominant Logic

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationNordic Academy of Management Conference 2011, NFF 2011, August 22-24, 2011, Stockholm, Sweden
Place of PublicationStockholm
PublisherNordic Academy of Management
Pages1-24
Number of pages24
Publication statusPublished - 2011
Publication typeA4 Article in a conference publication

Publication series

NameNordic Academy of Management Conference NFF
PublisherNordic Academy of Management

Publication forum classification

Field of science, Statistics Finland