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Local advertising over the product life cycle: the product-consumer relationship in the international context

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Details

Original languageEnglish
Title of host publicationGlobal Consumer Behavior
EditorsC. Amni
PublisherISTE
Pages29-49
ISBN (Print)9781905209637
Publication statusPublished - 2007
Publication typeB2 Part of a book or another research book

Publication forum classification