Longitudinal comparison of Finnish and US online shopping behaviour amoung university students: The five-stage buying decision process
Research output: Contribution to journal › Article › Scientific › peer-review
Details
Original language | English |
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Pages (from-to) | 336-356 |
Journal | Journal of Targeting, Measurement and Analysis for Marketing |
Volume | 14 |
Issue number | 4 |
Publication status | Published - 2006 |
Publication type | A1 Journal article-refereed |