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Longitudinal comparison of Finnish and US online shopping behaviour amoung university students: The five-stage buying decision process

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
Pages (from-to)336-356
JournalJournal of Targeting, Measurement and Analysis for Marketing
Issue number4
Publication statusPublished - 2006
Publication typeA1 Journal article-refereed

Publication forum classification