Makings of a Good B2B Salesperson - Results from two Studies
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
| Original language | English |
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| Title of host publication | EMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey |
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| Editors | Elif Karaosmanoglu, A. Banu Elmadag Bas |
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| Place of Publication | Istanbul, Turkey |
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| Publisher | European Marketing Academy |
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| Pages | 1-7 |
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| Number of pages | 7 |
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| ISBN (Print) | 978-9944-380-10-2 |
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| Publication status | Published - 2013 |
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| Publication type | A4 Article in a conference publication |
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| Name | European Marketing Academy Annual Conference |
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