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Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups

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Mapping the types of business experimentation in creating sustainable value : A case study of cleantech start-ups. / Aagaard, Annabeth; Saari, Ulla A.; Mäkinen, Saku J.

In: Journal of Cleaner Production, Vol. 279, 123182, 2020.

Research output: Contribution to journalArticleScientificpeer-review

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Aagaard, Annabeth ; Saari, Ulla A. ; Mäkinen, Saku J. / Mapping the types of business experimentation in creating sustainable value : A case study of cleantech start-ups. In: Journal of Cleaner Production. 2020 ; Vol. 279.

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@article{1d8768db481346adbcb0b9a492bb17d7,
title = "Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups",
abstract = "In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.",
keywords = "Business experimentation, Cleantech, Start-up, Sustainable entrepreneurship, Sustainable value creation",
author = "Annabeth Aagaard and Saari, {Ulla A.} and M{\"a}kinen, {Saku J.}",
note = "EXT={"}Saari, Ulla A.{"}",
year = "2020",
doi = "10.1016/j.jclepro.2020.123182",
language = "English",
volume = "279",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier",

}

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TY - JOUR

T1 - Mapping the types of business experimentation in creating sustainable value

T2 - A case study of cleantech start-ups

AU - Aagaard, Annabeth

AU - Saari, Ulla A.

AU - Mäkinen, Saku J.

N1 - EXT="Saari, Ulla A."

PY - 2020

Y1 - 2020

N2 - In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.

AB - In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.

KW - Business experimentation

KW - Cleantech

KW - Start-up

KW - Sustainable entrepreneurship

KW - Sustainable value creation

U2 - 10.1016/j.jclepro.2020.123182

DO - 10.1016/j.jclepro.2020.123182

M3 - Article

VL - 279

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

M1 - 123182

ER -