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Marketing challenges in the software component business

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationProceedings of the 21st International Marketing and Purchasing IMP Conference, Interaction, Relationships and Networks, Rotterdam, The Netherlands, 1-3 September 2005
Pages14 p
Publication statusPublished - 2005
Publication typeA4 Article in a conference publication

Publication forum classification