Tampere University of Technology

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Miten puhutella globaalia kuluttajaa? Suomalaisen ja ranskalaisen mainonnan eroja

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Details

Original languageEnglish
Title of host publicationKulttuuriosaaminen - Tietotalouden taitolaji
EditorsL. Uusitalo, M. Joutsenvirta
Place of PublicationHelsinki
PublisherGAUDEAMUS
Pages200-227
ISBN (Print)978-952-495-108-1
Publication statusPublished - 2009
Publication typeB2 Part of a book or another research book

Publication forum classification