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Outlining the Concept of Customer Value Proposition as a Communication Tool

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationThe 29th Annual IMP conference, August 30 - September 2, 2013, Atlanta, USA
Place of PublicationAtlanta, GA
PublisherIMP Group
Number of pages18
Publication statusPublished - 2013
Publication typeA4 Article in a conference publication

Publication series

NameIndustrial Marketing and Purchasing Conference

Publication forum classification

Field of science, Statistics Finland