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Promoting local culture and enriching airport experiences through interactive storytelling

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationMUM 2019 - 18th International Conference on Mobile and Ubiquitous Multimedia, Proceedings
EditorsGiulio Jacucci, Fabio Paterno, Michael Rohs, Carmen Santoro
PublisherAssociation for Computing Machinery
Number of pages7
ISBN (Electronic)9781450376242
DOIs
Publication statusPublished - 26 Nov 2019
Publication typeA4 Article in a conference publication
EventInternational Conference on Mobile and Ubiquitous Multimedia - Pisa, Italy
Duration: 26 Nov 2019 → …

Publication series

NameACM International Conference Proceeding Series

Conference

ConferenceInternational Conference on Mobile and Ubiquitous Multimedia
CountryItaly
CityPisa
Period26/11/19 → …

Abstract

Experiences in airports may shape future travel plans and contribute to tourism destination development. However, a chaotic environment and time-consuming procedural routines in airports may result in negative associations towards the host country and its culture. Despite the existence of assistive airport applications, little attention is given to facilitating travelers’ engagement with cultural exploration. This paper introduces a concept of interactive personalized storytelling that provides both a cultural learning adventure and connection to local retailing. Our application generates an imaginative Finnish storyline unique to every user to guide them through local shops in the airport. A field evaluation was conducted with 15 travelers of different nationalities. Travelers perceived the interactive storytelling experience as an interesting and unique way to spend waiting time at the airport while increasing cultural exposure. Moreover, we found this method to be effective in persuading travelers to explore local products at the airport. Further, our results give insight to designing storytelling applications for large public places.

Keywords

  • Airport experience, Digital storytelling, Field study, Mobile application

Publication forum classification

Field of science, Statistics Finland