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Ready to sell? Requirements for promoting service selling in a manufacturing firm

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationProceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018
EditorsAli Bigdeli, Thomas Frandsen, Jawwad Raja, Tim Baines
PublisherAston University
Pages26-34
Number of pages9
ISBN (Print)9781854494481
Publication statusPublished - May 2018
Publication typeA4 Article in a conference publication
EventSPRING SERVITIZATION CONFERENCE -
Duration: 1 Jan 1900 → …

Conference

ConferenceSPRING SERVITIZATION CONFERENCE
Period1/01/00 → …

Publication forum classification

Field of science, Statistics Finland