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Ready to sell? Requirements for promoting service selling in a manufacturing firm

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Ready to sell? Requirements for promoting service selling in a manufacturing firm. / Vaittinen, Eija; Martinsuo, Miia.

Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018. ed. / Ali Bigdeli; Thomas Frandsen; Jawwad Raja; Tim Baines. Aston University, 2018. p. 26-34.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Vaittinen, E & Martinsuo, M 2018, Ready to sell? Requirements for promoting service selling in a manufacturing firm. in A Bigdeli, T Frandsen, J Raja & T Baines (eds), Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018. Aston University, pp. 26-34, SPRING SERVITIZATION CONFERENCE, 1/01/00.

APA

Vaittinen, E., & Martinsuo, M. (2018). Ready to sell? Requirements for promoting service selling in a manufacturing firm. In A. Bigdeli, T. Frandsen, J. Raja, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018 (pp. 26-34). Aston University.

Vancouver

Vaittinen E, Martinsuo M. Ready to sell? Requirements for promoting service selling in a manufacturing firm. In Bigdeli A, Frandsen T, Raja J, Baines T, editors, Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018. Aston University. 2018. p. 26-34

Author

Vaittinen, Eija ; Martinsuo, Miia. / Ready to sell? Requirements for promoting service selling in a manufacturing firm. Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018. editor / Ali Bigdeli ; Thomas Frandsen ; Jawwad Raja ; Tim Baines. Aston University, 2018. pp. 26-34

Bibtex - Download

@inproceedings{54987bc9f91b48f3a11b1f440c960671,
title = "Ready to sell? Requirements for promoting service selling in a manufacturing firm",
author = "Eija Vaittinen and Miia Martinsuo",
year = "2018",
month = "5",
language = "English",
isbn = "9781854494481",
pages = "26--34",
editor = "Ali Bigdeli and Thomas Frandsen and Jawwad Raja and Tim Baines",
booktitle = "Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018",
publisher = "Aston University",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Ready to sell? Requirements for promoting service selling in a manufacturing firm

AU - Vaittinen, Eija

AU - Martinsuo, Miia

PY - 2018/5

Y1 - 2018/5

M3 - Conference contribution

SN - 9781854494481

SP - 26

EP - 34

BT - Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018

A2 - Bigdeli, Ali

A2 - Frandsen, Thomas

A2 - Raja, Jawwad

A2 - Baines, Tim

PB - Aston University

ER -