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Re-inventing organizational creativity and innovation through adopting a service-based working culture

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Original languageEnglish
Title of host publicationIntegrating Art and Creativity into Business Practice
PublisherIGI Global
Number of pages20
ISBN (Electronic)9781522520511
ISBN (Print)9781522520504
Publication statusPublished - 28 Dec 2016
Publication typeA3 Part of a book or another research book


By considering creativity to be a necessity for organisational competitiveness in today's rigorously changing working environments, this study seeks to examine whether adopting a service-based working culture could significantly improve organisational creativity and innovation. Grounded on the concepts of the Service-Dominant Logic and Complex Adaptive Systems, this research develops on understanding of the complexity of the emerging socially and digitally connected networks of individuals, teams and institutions. By introducing a novel framework for facilitating and improving the adaptability of a service-based working culture, this study offers both deliberation and practical advice for business organisations seeking valuable insight into how to develop and manage organisational creativity and innovation in increasingly digitalised service ecosystems. Specifically, the proposed framework encourages organisations to invest in the learning capacities and motivations of their employees.;