Re-inventing organizational creativity and innovation through adopting a service-based working culture
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Details
| Original language | English |
|---|---|
| Title of host publication | Integrating Art and Creativity into Business Practice |
| Publisher | IGI Global |
| Pages | 1-20 |
| Number of pages | 20 |
| ISBN (Electronic) | 9781522520511 |
| ISBN (Print) | 9781522520504 |
| DOIs | |
| Publication status | Published - 28 Dec 2016 |
| Publication type | A3 Part of a book or another research book |
Abstract
By considering creativity to be a necessity for organisational competitiveness in today's rigorously changing working environments, this study seeks to examine whether adopting a service-based working culture could significantly improve organisational creativity and innovation. Grounded on the concepts of the Service-Dominant Logic and Complex Adaptive Systems, this research develops on understanding of the complexity of the emerging socially and digitally connected networks of individuals, teams and institutions. By introducing a novel framework for facilitating and improving the adaptability of a service-based working culture, this study offers both deliberation and practical advice for business organisations seeking valuable insight into how to develop and manage organisational creativity and innovation in increasingly digitalised service ecosystems. Specifically, the proposed framework encourages organisations to invest in the learning capacities and motivations of their employees.;